Volkswagen Pixel Play

This 4-part series was made in collaboration with the creative minds at Skunkworks Communications for Volkswagen Malaysia.

The brand was in need of an after-sales campaign refresh, our solution was to simplify the user journey, through pixel art for its widely-appealing style and nostalgic quality. It also provided the stepping stones in creating an AR (augmented reality) game on Instagram.

The skunks represent the people involved in the project.

Watch the entire series here!